Privacy Policy
Last updated: 18/07/2025
WJETH VENTURES LTD (“we”, “us”, “our”)
6 Paddock Fields, Old Basing, Basingstoke, RG24 7DB, United Kingdom
Privacy e-mail: [email protected]
ICO registration number: [add once issued]
We build SupportReplyAi—a Shopify app that lets e-commerce merchants answer routine Instagram™ direct-messages (“DMs”) automatically.
| Situation | Who is the controller | Who is the processor |
|---|---|---|
| DMs sent by a merchant’s customer | The merchant | WJETH VENTURES LTD (we act strictly on the merchant’s written instructions) |
| Merchant-admin data (Shopify store ID, admin e-mail, signed Data-Processing Agreement) | WJETH VENTURES LTD | – |
| Visitors to supportreply.ai marketing site | WJETH VENTURES LTD | – |
Merchants publish their own privacy notices for customers; this policy covers how we handle data.
| Context | Data | Source |
|---|---|---|
| Customer DMs | Message text, Instagram user ID, optional order number typed by the customer | Instagram API |
| App installation | Shopify store ID, store name, admin e-mail, settings chosen, signed DPA PDF | Merchant |
| Marketing site | IP address, pages visited, cookie ID (see §10) | Your browser |
We do not intentionally collect special-category data or information about children (under 16).
| Purpose | Data | Lawful basis (Art 6 UK/EU-GDPR) |
|---|---|---|
| Answer customers’ order / product questions via the bot | Customer DM + IG ID | Contract – needed to perform the merchant’s sales contract |
| Maintain chat context for up to 3 days | Same | Legitimate interests – both merchant and customer benefit; we have done a balancing test |
| Provide the app service to the merchant (create account, billing, support, audit) | Merchant-admin data, signed DPA | Contract with the merchant |
| Run our public website & measure traffic | IP, cookie ID | Legitimate interests – keep site secure & understand usage |